ABC News needed a new homepage. Working with a team of Art Directors spanning the continent, we created three different concepts: Newspaper, Application, and Broadcast. This exercise was meant to expand on more traditional approach that had been previously presented. You can see where we started, and what was launched after this exercise. The result was a more compact and efficient and eminently usable homepage.
As Creative Director, I facilitated an internal team brainstorm session, initialized concepts, and finalized features and sketched wireframes. I directed three visual designers in creating the comps. I wrote and constructed the final presentation.
