IBM needed a tool for their sales team that would explain a complex server technology concept to an audience of varying degrees of knowledge. They hired Imaginary Forces to tell the story with an interactive Flash demo.
As an interactive design expert, I assembled and managed a team including an art director/illustrator, copy writer, animator, and coder. I worked closely with the client to understand the complexities of the product and turn it into an easy to understand story. I created storyboards, and was hands on as an art director/designer and illustrator.
The result was a rich product demo that utilized a friendly and humanistic style.
